Adaptation, Personalisation and 'Self-Centred' Design

"With the increasing acceptance of user centred design (UCD) practice within industry, some practitioners are beginning to question its limitations. These criticisms include a suspected inability to scale to large-scale, complex, multi-faceted situations (e.g. the BBC's various Internet-based products, or Microsoft Windows). There is also a high degree of successful innovation in the social software space online, from products born of little or no formal UCD processes. Looking forward, it's essential that UK industry is informed by critiques of UCD process as well as advocating wholesale acceptance of its core principles."

A chapter from the book Adaptation, Personalisation and 'Self-Centred' Design ...