Usability Quote of the Day

January 7, 2009

EASY TO INSTALL = Difficult to install, but instruction manual has pictures. -- Popular computer one-liner   (via interaction-design.org)
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Thursday, January 27, 2005

The answer you're searching for... is "Browse"

"A recent memo released by the PEW/Internet and American Life Project reports that the use of search engines ranks second only to email as the most popular activity on-line. On any given day, they continue, roughly half of the 64 million American adults who are on-line will use a search engine."

Recent research suggests that users' decisions to search or browse depends as much on the site as on the users' disposition toward a given navigation strategy. For instance, Katz and Byrne (2004) report that navigation strategies selection on on-line shopping sites depends on menu breadth and information scent. Information scent derives from information foraging theory to describe how much and how confidently a user can predict remote information based on the design and labels used in an information structure (Pirolli and Card, 1995). Clear labels provide good scent. Breadth refers to the number of navigation options a user has on a given level of a site. Greater breadth means more choices.

User Interface Display


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