Creating playful users

"If you're a game developer, the things you're building are all aboutplay. But what if your product or service isn't inherently playful?

Brains love play. Find a way to bring more play (or at least a sense of playfulness) into someone's life, and you might just end up with a fan. Brains evolved to play, and apparently the bigger the brain, the more likely it is to play. Play turns the brain on."

Interesting concept ...