Design Matters
"Does design really matter from a business perspective? The answer, according to a study by the U.K.-based Design Council, is a resounding 'yes.'
In a study published in February 2004, the Design Council took a look at the Financial Times and London Stock Exchange (FTSE) stock market performance of companies that placed an emphasis on design. It then tracked the performance of these stocks from 1994 to 2003. The results are astounding.
After weeding out companies that were delisted during that period, the Design Council discovered 166 'design-lead' companies that outperformed the market by 200 percent during the study's span. Even 2000-2003's bear market, companies that emphasized design (and won design awards) performed better than those that didn't. They lost less value when times were tough and recovered more when things got better. There's more detail available in the study."
In a study published in February 2004, the Design Council took a look at the Financial Times and London Stock Exchange (FTSE) stock market performance of companies that placed an emphasis on design. It then tracked the performance of these stocks from 1994 to 2003. The results are astounding.
After weeding out companies that were delisted during that period, the Design Council discovered 166 'design-lead' companies that outperformed the market by 200 percent during the study's span. Even 2000-2003's bear market, companies that emphasized design (and won design awards) performed better than those that didn't. They lost less value when times were tough and recovered more when things got better. There's more detail available in the study."
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