Designed to learn faster by better reading online

"Ever been obliged to read a complex sentence several times? After analysing how people stare at computer screens, a European team has developed some 20 guidelines for improving electronic-page layout and a new assessment methodology for e-learning systems.

Tracking where and for how long people look at a screen is popular today. Armed with this precious information, webmasters can improve their sites and attract people to spend longer exploring them. Such data is very important to website owners and advertisers. But it also has many implications for developers of education and e-learning systems.

If your eyes jump around a Web page, it's usually because you are struggling to absorb what you see and read, says eye-movement expert, Professor Daniela Zambarbieri. To learn and recall what you are reading, you need to see text in sequence."