Functionality Is Dead
The name of the game in the 1990s was functionality and technology. The new game is ease of use and accessibility.
A client recently asked me to survey its customer base about what these customers consider of most value. We assumed that it would be some combination of functional and technological superiority. We couldn’t have been more wrong:
- “Ease of use, ease of use, ease of use,” said one interviewee.
- “Simple to use and low cost of implementation,” said another.
- “No training and the package is very accessible,” said a third.
A very interesting report in PDF format ...
A client recently asked me to survey its customer base about what these customers consider of most value. We assumed that it would be some combination of functional and technological superiority. We couldn’t have been more wrong:
- “Ease of use, ease of use, ease of use,” said one interviewee.
- “Simple to use and low cost of implementation,” said another.
- “No training and the package is very accessible,” said a third.
A very interesting report in PDF format ...
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