How Good Does Your Website Look on Paper?

"The best way to improve the effectiveness of your company's web site is to let your site's users lend you a hand (quite literally) through the process of paper prototyping.

Paper prototyping is a fast, low-cost method of testing web site designs. It involves creating rough sketches of a web site design and inviting some of your users to take the design for a test drive using their pen, instead of a mouse, to complete important tasks.

As users explore the site on paper, they are asked to describe their experience aloud to a facilitator who explains the tasks to be completed. Although a typical paper prototyping session takes less than an hour of a user's time, the amount of time it saves your company can be invaluable."