How many items should go in a menu?
"A lot of people think 7 ± 2 (i.e., between 5 and 9, with a preference for 7).
NO! It isn't! And here I will explain why. But first I have to give a very short history lesson"
Well, the thinking is that if a person can memorise 7 ± 2 items, then that is what should be in a menu. That’s the maximum amount that can be retained in short term memory without it being “processed” into long term memory.
Yup, people always get this wrong ...
NO! It isn't! And here I will explain why. But first I have to give a very short history lesson"
Well, the thinking is that if a person can memorise 7 ± 2 items, then that is what should be in a menu. That’s the maximum amount that can be retained in short term memory without it being “processed” into long term memory.
Yup, people always get this wrong ...
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