Google's Tool Bar Links Stir Debate
"Google introduced a feature called AutoLink in a beta of its next tool bar version. AutoLink inserts links into Web pages where an address, package tracking number, publication ISBN (International Standard Book Number) or VIN (vehicle identification number) appears in the content.
In the case of the address, the links connect by default to the recently unveiled Google Maps service. The others take users to third-party sites.
While Google billed the feature as an easier way to gather related information, some Web publishers and technology analysts were quick to criticize AutoLink. They compared it to Microsoft Corp.'s Smart Tags technology that unraveled amid widespread criticism in 2001, saying AutoLink similarly changes Web content to the potential benefit of Google. "
In the case of the address, the links connect by default to the recently unveiled Google Maps service. The others take users to third-party sites.
While Google billed the feature as an easier way to gather related information, some Web publishers and technology analysts were quick to criticize AutoLink. They compared it to Microsoft Corp.'s Smart Tags technology that unraveled amid widespread criticism in 2001, saying AutoLink similarly changes Web content to the potential benefit of Google. "
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