IBM User Experience Research group puts the dot on the "I"
"There's a lot more to user experience than a pretty graphical user interface.
That's the way Steve Cousins, senior manager of IBM User Sciences and Experience Research (USER) group, starts to describe his team's work at the IBM Almaden Research Center in San Jose, California.
'User interface design is a very important piece but not the whole story,' Cousins said. 'User experience is broader.'
While IBM USER group is often asked to develop user interfaces, the team also explores new areas that people don't typically associate with the user experience. For example, USER group is currently working in the area of content protection, or how the the media and entertainment industry deals with the issue of lawful distribution and copyright infringement of digital media.
How does content protection apply to the user experience? Cousins gives a scenario in which a consumer buys a movie but can only watch that movie on one DVD player, because of technology that is designed to protect intellectual property."
That's the way Steve Cousins, senior manager of IBM User Sciences and Experience Research (USER) group, starts to describe his team's work at the IBM Almaden Research Center in San Jose, California.
'User interface design is a very important piece but not the whole story,' Cousins said. 'User experience is broader.'
While IBM USER group is often asked to develop user interfaces, the team also explores new areas that people don't typically associate with the user experience. For example, USER group is currently working in the area of content protection, or how the the media and entertainment industry deals with the issue of lawful distribution and copyright infringement of digital media.
How does content protection apply to the user experience? Cousins gives a scenario in which a consumer buys a movie but can only watch that movie on one DVD player, because of technology that is designed to protect intellectual property."
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