Web Analytics - The Voice of Users in Information Architecture Projects

"An information architecture project will uncover the very heart of internal politics in any organisation. In most cases, content owners, department heads and product managers all fight for prime "real estate" and prominence within the website structure � resulting in a site design that looks like a "truce" rather than an effective solution.

Too often misrepresented (or under represented) are the users who the website is in fact built for! Web analytics is essentially the voice of the user, the balance of power.

If you have been given the responsibility of with redesigning your company's website, and you want to avoid an internal political minefield, I urge you to read on -
Web analytics will help you understand the needs, preferences and behaviors of your website users. "