Web color selection: Nature and interface design

"One might say that this uniformity makes web browsing easier by virtue of a standardized interface, but the reality is such sites create boring experiences for their users and fail to make a positive connection with their audience. Arvind Krishnan, Art Director at Impact Proximity, discusses the importance of color selection in creating a positive user experience.

One primary cause of such drab design is color. No other design element has as much influence on how we feel in a space (a website, a home, etc.) as color.

Colors can easily and effectively change our moods and alter our opinions. They can make us comfortable, put us in a state of awe, or get us excited. In the case of interface design, color combinations found in nature are especially useful."