Design is: Experience

Even setting ego aside, there's a reason that explorers routinely risk life and limb to climb peaks like Everest and Denali. It's the same reason that teenagers do things their parents can't possibly understand, or that middle aged men buy their childhood dream sports car, even if they can't drive it. We crave experiences. Humans love experiences that thrill us, let us reminisce, put us in someone else's viewpoint, or even challenge our accepted view of ourselves. In today's market where technology is a commodity, product experience means the difference between sold out and burned out.

We've discussed before how the current market for electronics is low on experience and excitement, and high on pushing technology. But there are a few notable exceptions.

Take the iPod Shuffle; While the iPod has a decent experience built into using it, it's original selling point is storage and simplicity. Because of Apple's unique positioning, the iPod tends to sell based on its technology. On the other hand, the Shuffle relies on a carefully crafted experience to set it apart from other players. Hands-free operation, ability to switch between shuffle, and playlist with a physical button, rather than software, and an intuitive music loading system all add up to a cohesive experience which helps keep the shuffle ahead of other flash-based competitors. (Via IDFuel)