Evangelizing Usability: Changing Strategies at the Halfway Point

The evangelism strategies that help a usability group get established in a company are different from the ones needed to create a full-fledged usability culture.

Paradoxically, the more successful you are at evangelizing usability in your organization, the higher the likelihood that you'll have to change your strategy. The approach that takes your company from miserable usability to decent design is not the one you'll need to get from good to great.

A company progresses through a series of maturity levels as usability becomes more widely accepted in the organization and more tightly integrated with the development process. If you are the company's leading user advocate or usability manager, one of your main jobs is to prod the company to the next level. (Via Alertbox)