Girl gear

More women than ever are hearing the call of the wild and companies are taking notice with outdoor gear designed just for them.

According to a recent survey conducted by retail sporting goods giant REI, most active women seek out sports gear designed with them in mind, and many believe gear tailored to their body type can actually boost their performance.

Such enthusiasm has sparked increased sales of women-specific gear and, eager to please their customers, companies have unveiled a range of outdoor gear and gadgets tailored to the women's body and sense of style.