Usability Quote of the Day

May 23, 2012

There's something very odd going on here. If designers made completely unrealistic assumptions about the physical world when designing technology, then we would blame them (and likely sue them) for technical incompetence. Yet when they make grossly unrealistic assumptions about human nature... we don't blame the designers, we blame the unfortunate people who are just trying to do what the design requires. -- Kim Vicente, The Human Factor, p. 45.    (via interaction-design.org)

Wednesday, March 23, 2005

Website redesign based on eye-tracking studies

Redesign of a website based on eye-tracking studies.

Client.com is a real example taken from actual client data. The performance gains are real as reported by the
client. The underlying website color scheme and site name have been changed to camouflage the client’s
identity. Client references are available upon request on a confidential basis.

This example is illustrative of the types of benefits Eyetools clients receive when they use our solutions to
improve the performance of their web pages, landing pages, shopping carts, search results, email campaigns
and advertising campaigns.

This is a detailed before and after website re-design project in PDF format ...

Client.com - User Interface Design, Human Computer Interaction (HCI), Ergonomics

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