One Idea is Better than Three

While some people don’t need to worry too much about clients, the rest of still make a living helping others make the right decisions with their web presence. Maybe I’m just young and early on in my consulting career, or maybe I am too accustomed to constantly trying to please everyone, but if there’s anything I’ve learned in the last year, it’s that consulting is about guiding not offering.

“Here’s 3 comps. Please choose one.”

Instead of spending time creating 3 differnt comps, ideas, or concepts, take aim at that one that’s great and make it amazing. Blow them out of the water. Leave them speachless. That’s guiding.

It’s really about taking them where you feel and know they need to go. You may be a little off course and that is to be expected. Believe it or not, your clients are looking to you for answers, and they want to help you find those answers. They are looking to you for guidance to the best solution. (Via GarrettDimon)