Technology: Unraveling technology
Philips Consumer Electronics recently added another layer of product testing to its electronics line. Call it the boss test.
Before a product is shipped, it will be used by senior management at the Netherlands-based firm that makes everything from plasma televisions to toasters. If top brass can't figure out how to use it, the product doesn't make it to store shelves.
The edict came at a staff meeting in Atlanta from Reinier Jens, the company's president for North American operations. And it re-emphasized a simplicity theme the company has been touting since the Consumer Electronics Show in January.
"Technology should be as easy to operate as the box it comes in," said Tony Sciarrotta, director of product satisfaction at Philips. "It's a wonderful tag line, but I would not say we're there yet."
Before a product is shipped, it will be used by senior management at the Netherlands-based firm that makes everything from plasma televisions to toasters. If top brass can't figure out how to use it, the product doesn't make it to store shelves.
The edict came at a staff meeting in Atlanta from Reinier Jens, the company's president for North American operations. And it re-emphasized a simplicity theme the company has been touting since the Consumer Electronics Show in January.
"Technology should be as easy to operate as the box it comes in," said Tony Sciarrotta, director of product satisfaction at Philips. "It's a wonderful tag line, but I would not say we're there yet."
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