Ten ways to improve the usability of your ecommerce site

More and more money is being spent online as consumers switch to shopping on the web. Yet so many websites don't seem to have considered the usability of their ecommerce site and of their ordering process, resulting in users prematurely giving up and abandoning their shopping basket. Here are ten ways to improve the usability of your ecommerce site, so that you can maximise your conversion rate and help convert the contents of users' shopping baskets into orders:

1. Identify users with their e-mail address
2. Break up the ordering process into bite size chunks
3. Tell users where they are and where they're going
4. Don't make the ordering process harder than it needs to be
5. Address common user queries
6. Highlight required fields
7. Make the ordering process flexible
8. Put users' minds at ease
9. Have users confirm their order before buying then provide confirmation
10. Send a confirmation e-mail (Via Webcredible)