11 Ways to Improve Landing Pages

Upon arriving at your site, you want the visitor to do something (e.g., register for your newsletter or buy your product). Your site is not successful until that desired action is taken. When a visitor takes that desired action, you’ve had a conversion. If you have millions of visitors coming to your site daily and no one converts, not only do you have an unsuccessful marketing campaign, but also a big hosting bill. Attracting traffic is easy. The tricky part is converting it. And that’s the purpose of your landing page.

Your landing page has to convince the visitor to stay and (depending on your goal):

Fill out a form (but people hate filling out forms)

Provide personal details (but people hate getting spammed)

Buy something (but people hate being scammed)

Read a lot of information (but people really hate reading)

Think About Your User - Most people don’t come to your landing page and look at every single design element. They come looking for clues to quickly answer their questions. They want to know:

“Is this the right place?”

“Is this how I imagined it would be?”

“Should I click the back button?”

“Does this look trustworthy?”

“How much time is this going to take?”

(Via Digital Web Magazine)