AKQA Unveils Interface for New Xbox 360

AKQA, a global interactive marketing agency, has collaborated with Microsoft to create the striking new console game interface at the heart of the Xbox 360, the most powerful next-generation game and entertainment system. The interface, which includes the Xbox Dashboard and Xbox Guide, combines simplicity and ease-of-use with cutting-edge design to deliver a fast, integrated, intuitive and modular experience.

"The Xbox 360 user interface provides an elegant way to take total control of Xbox 360 quickly and easily. The exciting reaction from customers during usability sessions worldwide highlights the power of the Xbox 360, its universal interface and design working seamlessly," said Russ Glaser Group UI Design Manager at Xbox.

To arrive at the new Xbox 360 player interface, Microsoft and AKQA formed a multidisciplinary team of user experience, interaction design, user insight and behavior specialists, who built several functioning prototypes, working hand-in-hand with the Xbox 360 industrial design team. In-depth testing of the prototypes followed, with immersive workshops, usability sessions and interviews with customers taking place worldwide. The prototypes were then refined and re-tested. (Via PR Newswire)