Ask Jeeves Zooms Towards Web Answers
"Today, Ask Jeeves introduced two new search features that go a long way in helping users narrow their search queries in an effort to provide highly relevant results. These two features, Zoom and Web Answers, allow users to refine search queries (Zoom function) and take advantage of Ask’s Smart Search technology (Web Answers).
The Zoom feature gives searchers the ability to narrow their search query (Zoom in) or widen the search (Zoom out) by offering suggestions based on the keyword(s) entered. The function works by suggesting additional searches, related to the original search, which will either narrow or expand the process. An example:
A query for Michael Jordan will yield the normal amount of search results on the left-hand side of the page. On the right side of Ask’s SERP there are a two lists, one inviting you to Narrow Your Search (zooming in), while the other list, Expand Your Search, offers users the option of widening their search parameters (zooming out)." Via WebProWorld
The Zoom feature gives searchers the ability to narrow their search query (Zoom in) or widen the search (Zoom out) by offering suggestions based on the keyword(s) entered. The function works by suggesting additional searches, related to the original search, which will either narrow or expand the process. An example:
A query for Michael Jordan will yield the normal amount of search results on the left-hand side of the page. On the right side of Ask’s SERP there are a two lists, one inviting you to Narrow Your Search (zooming in), while the other list, Expand Your Search, offers users the option of widening their search parameters (zooming out)." Via WebProWorld
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