Completely Rethinking the Web
The Web is broken.
Sites are clumsy and not optimized for each customer. Interface devices are woefully inadequate. Despite the power of the Web and the potential of ever-evolving technology, our execution is collectively dreadful. For all of the good things we’ve done and the gains we’ve made, the Web in general remains a very poor experience.
We’ve tried to organically improve the situation but ended up with redesigns piled on top of redesigns. Countless books tout knowledge and insight on how to make the Web a better place. Good people consider the problems of their sites or the Web in general and try to work toward a better solution. But it’s just not enough. We’re still mired in a dystopian Neverland. The next step—the step that will give us real, meaningful improvement and bring the medium to par with the potential of the technology—will require something more.
We need to completely rethink the Web. (Via Digital Web Magazine)
Sites are clumsy and not optimized for each customer. Interface devices are woefully inadequate. Despite the power of the Web and the potential of ever-evolving technology, our execution is collectively dreadful. For all of the good things we’ve done and the gains we’ve made, the Web in general remains a very poor experience.
We’ve tried to organically improve the situation but ended up with redesigns piled on top of redesigns. Countless books tout knowledge and insight on how to make the Web a better place. Good people consider the problems of their sites or the Web in general and try to work toward a better solution. But it’s just not enough. We’re still mired in a dystopian Neverland. The next step—the step that will give us real, meaningful improvement and bring the medium to par with the potential of the technology—will require something more.
We need to completely rethink the Web. (Via Digital Web Magazine)
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