Fundable's Elevator Pitch is a Nice Interface

Fundable is a neat idea, and the best part about their web site is that 10 seconds is long enough to figure out what they do: long enough to know whether or not it’s something you could be interested in.

How many business web sites can claim that? 10 seconds, and people know what we do.

This, to me, is what is lacking on many a web site (even my own). A clear as day description about what you’ll find there. (Via Bokardo)