The Design of Innovation
"Craig Vogel directs the Center for Design Research and Innovation at the University of Cincinnati's College of Design, Architecture, Art and Planning. As co-author of The Design of Things to Come: How Ordinary People Create Extraordinary Products, just published Wednesday, he worked with Carnegie Mellon professors Jonathan Cagan and Peter Boatwright to reveal how companies create products that change lives. Following is a discussion with Vogel about the ideas in his book.
Why is innovation such a buzzword in business today?
Quality is no longer enough to make your company distinguishable from others. Every class of consumer wants nicely designed things now. Even in the poorest nations, movies, TV, and other media make consumers aware of design too. Turning out a safe, decent product won't make you money automatically, so we have an emphasis on innovation." continued ... (Via )












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