Designing with a Solution is the Problem
An interesting design principle and linked articles ...
"I finally put my finger on it. There has been growing frustration within me with where I work and as well with some of the leaders in the web design community of late. The problem and the solution has been known to me, but scattered in pieces and I did not pull all the pieces together until today. Why today? Well, it took a little doing, but I finally got my hands on this month's issue of Fast Company - June 2005, which I had been subscribed to until the May issue. It took a little bit of time to track down the issue as it was to the point in the month when the next months issues are getting put out. But, having that issue in hand (having read some on-line) I stumbled across my tipping point in the Be Cooler by Design column. I did not make it past the fouth paragraph when it hit.
It Begins with a Canyon - The paragraph has a header, "Show Them the Canyon" and discusses a designer at Ford, Giuseppe Delena, who would say, "Don't tell me you need a bridge, show me the canyon!" This was aimed at marketing people who would ask for specific design solutions, but not explain the problem." continued ... (Via vanderwal.net)
"I finally put my finger on it. There has been growing frustration within me with where I work and as well with some of the leaders in the web design community of late. The problem and the solution has been known to me, but scattered in pieces and I did not pull all the pieces together until today. Why today? Well, it took a little doing, but I finally got my hands on this month's issue of Fast Company - June 2005, which I had been subscribed to until the May issue. It took a little bit of time to track down the issue as it was to the point in the month when the next months issues are getting put out. But, having that issue in hand (having read some on-line) I stumbled across my tipping point in the Be Cooler by Design column. I did not make it past the fouth paragraph when it hit.
It Begins with a Canyon - The paragraph has a header, "Show Them the Canyon" and discusses a designer at Ford, Giuseppe Delena, who would say, "Don't tell me you need a bridge, show me the canyon!" This was aimed at marketing people who would ask for specific design solutions, but not explain the problem." continued ... (Via vanderwal.net)
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