Fast Clarity: The Answer in an Attention Economy

Short, sweet, and spot on ...

"The basic problem for designers working in an attention economy, I believe, is this:

• The more information there is to attend to, the less attention any one interface (web site, app, service) will have
• As attention goes down because of competition, the importance of fast clarity becomes crucial
• Fast clarity is instant recognition, understanding, and plan for action
• In an attempt at fast clarity, we often confuse it with shock value, which is short term attention grabbing without long-term benefits

Most interfaces exist for long-term benefits Fast clarity is valuable; shock value isn’t."   continued ...   (Via Bokardo)