The Right Information
It reminds me of the old shell game. Which glass is the right one ...
"Visitors to nutrition.psu.edu, the home page for the Department of Nutrition at Penn State's College of Health & Human Development, immediately discover a prominent option to watch a video. To view the video, they need to make a choice between "Low-Bandwidth" and "High-Bandwidth".
Even though choices like these are commonplace on the Internet, are users prepared to choose confidently? "Bandwidth" may not be a familiar technical term. Even if the user knows what it means, how do they decide if they qualify for a high-bandwidth option versus going with low bandwidth? Do they know the risks of making the wrong choice?
We've seen in our research that, when faced with cryptic, jargon-ridden choices, users are frightened to make a choice. They may skip past the video because it feels like the safest approach: you can't break something if you don't do anything." continued ... (Via uie, Jared M. Spool)
"Visitors to nutrition.psu.edu, the home page for the Department of Nutrition at Penn State's College of Health & Human Development, immediately discover a prominent option to watch a video. To view the video, they need to make a choice between "Low-Bandwidth" and "High-Bandwidth".
Even though choices like these are commonplace on the Internet, are users prepared to choose confidently? "Bandwidth" may not be a familiar technical term. Even if the user knows what it means, how do they decide if they qualify for a high-bandwidth option versus going with low bandwidth? Do they know the risks of making the wrong choice?
We've seen in our research that, when faced with cryptic, jargon-ridden choices, users are frightened to make a choice. They may skip past the video because it feels like the safest approach: you can't break something if you don't do anything." continued ... (Via uie, Jared M. Spool)
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