Survey Response Rates? 2% is not Good Enough
Good discussion of survey sampling problems ...
"In the 1950s, a well-designed survey could often achieve over 90% response rates. Since then, response rates have consistently declined.
But I was still a bit shocked the other day when a post on a usability discussion group quoted a ‘typical response rate of 2%’ as if that were something we all knew as a fact.
THE STATS ARE A PROBLEM - 2% is a terrible response rate. Why? Because there’s such a big chance that the people who filled in the survey are different from the people who didn’t.
With any survey, you need to look at the profile of the people who responded and satisfy yourself that they are about the same as the people who didn’t respond – and also, that they’re about the same as the overall population that you’re sampling." continued ... (Via Usability News)
"In the 1950s, a well-designed survey could often achieve over 90% response rates. Since then, response rates have consistently declined.
But I was still a bit shocked the other day when a post on a usability discussion group quoted a ‘typical response rate of 2%’ as if that were something we all knew as a fact.
THE STATS ARE A PROBLEM - 2% is a terrible response rate. Why? Because there’s such a big chance that the people who filled in the survey are different from the people who didn’t.
With any survey, you need to look at the profile of the people who responded and satisfy yourself that they are about the same as the people who didn’t respond – and also, that they’re about the same as the overall population that you’re sampling." continued ... (Via Usability News)
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