Consumer products designed with human variations in mind

What they are saying about Usability in the media ...

"The degree of usability of any product design is critical to its functional value and commercial success. To maximize usability, designers carefully consider the possible interactions between the user and the product by applying the principles and lessons of human factors engineering.

The Reach toothbrush is a classic example of a design in which usability considerations led to innovative modifications in a conventional product. The angle of the brush head, the shape of the bristles and the gripping surface on the handle were made to conform to the physical dimensions of the typical user, all based on knowledge of the human mouth and hands and the motions used when brushing. The commercial success of this design led to competition among toothbrush manufacturers that has been beneficial for the public, where each firm continues to seek an advantage in the market by introducing new – and hopefully more effective – design features in its brushes."   continued ...   (Via Journal Gazette)

Getting in the tight places.