A Difference of Design
A comparison of design vs. business approach to new product design ...
"As the fervor of harnessing “design thinking” for strategic advantage and innovation continues, more firms are looking to reinvent themselves by becoming design-focused. In order to better define what this type of change actually entails, I’ve tried to succinctly outline how design processes differ from traditional business processes. In addition to my thoughts, points from Tim Brown’s Strategy by Design, Roger L. Martin’s Creativity Runs Deep, and Richard Florida’s Rise of the Creative Class are embedded within the following comparison." continued ... (Via Functioning Form)
"As the fervor of harnessing “design thinking” for strategic advantage and innovation continues, more firms are looking to reinvent themselves by becoming design-focused. In order to better define what this type of change actually entails, I’ve tried to succinctly outline how design processes differ from traditional business processes. In addition to my thoughts, points from Tim Brown’s Strategy by Design, Roger L. Martin’s Creativity Runs Deep, and Richard Florida’s Rise of the Creative Class are embedded within the following comparison." continued ... (Via Functioning Form)
Design thinking approach.
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