Persona non grata
Getting in trouble with Personas ...
"Ever since Alan Cooper’s 1999 book The Inmates are Running The Asylum was published, everyone is mad for personas. They’ve permeated the highest and deepest levels of organizations, and have become a standard interaction design tool. Whole projects are now built around creating them, and there’s a feeling that once you get a half dozen or so, your design problems will be solved. Presumably, your personas solve them for you.
In case you haven’t been in the same design and business bubble that I’ve been living in ‘lo these many years, personas are a documented set of archetypal users who are involved with a product, typically the product’s users. Each persona has a name and a picture. They’re supposed to give designers a sense that they are designing for specific people, not just generic, ill-defined users.
Done well, this is exactly what personas do. The problem is, most teams build personas from the wrong kind of user information, or worse, base them on assumptions. It’s no surprise that a Web search for personas brings up an amazing variety of persona sets, and most of them are terrible." continued ... (Via adaptive path)
"Ever since Alan Cooper’s 1999 book The Inmates are Running The Asylum was published, everyone is mad for personas. They’ve permeated the highest and deepest levels of organizations, and have become a standard interaction design tool. Whole projects are now built around creating them, and there’s a feeling that once you get a half dozen or so, your design problems will be solved. Presumably, your personas solve them for you.
In case you haven’t been in the same design and business bubble that I’ve been living in ‘lo these many years, personas are a documented set of archetypal users who are involved with a product, typically the product’s users. Each persona has a name and a picture. They’re supposed to give designers a sense that they are designing for specific people, not just generic, ill-defined users.
Done well, this is exactly what personas do. The problem is, most teams build personas from the wrong kind of user information, or worse, base them on assumptions. It’s no surprise that a Web search for personas brings up an amazing variety of persona sets, and most of them are terrible." continued ... (Via adaptive path)
Limitations by demographics only.
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