Persona Sketching
A fast and inexpensive way to develop a persona ...
"User goals are important to the success of any Web endeavor, large or small, and it’s too often that the users of a Web site get left out of the process. Buy using a simple technique I call “persona sketching” you can get to know the needs of your users while at the same time easily test your site against user goals.
A persona is an simple document that describes, in varying amounts of detail, a typical user or group of users. In essence “giving a face” or personality to those users. On a large, high volume site you could have many personas, each representing a subset of your user base. A good persona is always based on user research and data and will give you a manageable icon to work with when advocating for your user group(s).
A persona sketch, in essence, is a persona that is based on rough, incomplete or assumed data and best guesses. I want to emphasize that it is always better to have real user data to work with." continued ... (Via D. Keith Robinson)
"User goals are important to the success of any Web endeavor, large or small, and it’s too often that the users of a Web site get left out of the process. Buy using a simple technique I call “persona sketching” you can get to know the needs of your users while at the same time easily test your site against user goals.
A persona is an simple document that describes, in varying amounts of detail, a typical user or group of users. In essence “giving a face” or personality to those users. On a large, high volume site you could have many personas, each representing a subset of your user base. A good persona is always based on user research and data and will give you a manageable icon to work with when advocating for your user group(s).
A persona sketch, in essence, is a persona that is based on rough, incomplete or assumed data and best guesses. I want to emphasize that it is always better to have real user data to work with." continued ... (Via D. Keith Robinson)
Sample persona sketch.
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