The Smackdown Learning Model
"What happens to your brain when you're forced to choose between two different--and potentially conficting--points of view? Learning. That's what makes the smackdown model such an effective approach to teaching, training, and most other forms of communication.
Whether you're writing user instructions, teaching a class, writing a non-fiction book, or giving a conference presentation, consider including at least some aspect of the smackdown model. It's one of the most engaging ways to cause people's brains to both feel and think -- the two elements you need for attention, understanding, retention, and recall.
How does it work? By presenting different perspectives or views of the topic, the learner's brain is forced into making a decision about which one they most agree with. And as long as the learner is paying attention, you won't even have to ask. In other words, it doesn't have to be a formal exercise where the learner must physically make a choice between multiple things; simply by giving their brain the conflicting message, their brain has no choice. Brains cannot simply leave the conflicts out there without at least trying to make an evaluation.
And making an evaluation puts it at the most advanced end of Bloom's Taxonomy. (The further along the hierarchy you go, the more cognitive brainpower is harnessed)." continued ... (Via Creating Passionate Users)

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