Ease of Use Key to Uptake of Mobile Data Services
Making mobile devices more usable ...
"A handset software vendor, Action Engine has released the findings from a Mobile Usability Study, its first annual worldwide study on the usability of mobile data services and application delivery. The study included participants who were located in various countries throughout North America, Europe, the Middle East, and the Asia-Pacific region.
The survey questions were developed from the usability criteria defined in "The 7 Rules of Mobile Data User Experience," a paper written by wireless industry expert, Elliott Drucker. Since 1998, Drucker has been featured regularly in the publication Wireless Week and is considered to be a leading authority on wireless usability and network design.
Usability is the #1 Purchasing Influencer: When asked which factor most influenced their purchasing decision, 59% of respondents cited "Ease of use/Positive user reviews" as their most important buying criteria, exceeding "Value for Price." For respondents based in Europe, this percentage rose to 95%, demonstrating the strong impact that usability has on product sales." continued ... (Via Cellular News)
"A handset software vendor, Action Engine has released the findings from a Mobile Usability Study, its first annual worldwide study on the usability of mobile data services and application delivery. The study included participants who were located in various countries throughout North America, Europe, the Middle East, and the Asia-Pacific region.
The survey questions were developed from the usability criteria defined in "The 7 Rules of Mobile Data User Experience," a paper written by wireless industry expert, Elliott Drucker. Since 1998, Drucker has been featured regularly in the publication Wireless Week and is considered to be a leading authority on wireless usability and network design.
Usability is the #1 Purchasing Influencer: When asked which factor most influenced their purchasing decision, 59% of respondents cited "Ease of use/Positive user reviews" as their most important buying criteria, exceeding "Value for Price." For respondents based in Europe, this percentage rose to 95%, demonstrating the strong impact that usability has on product sales." continued ... (Via Cellular News)
Design it so a monkey can use it.
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