IBM Ease of Use - Don't Strategize, Empathize
An argument for designing with empathy or give the user a break ...
"Who designs these things?"
We've all asked the question. Usually, it's as we're struggling with impenetrable packaging or trying in vain to turn off the mysteriously blaring burglar alarm.
Countless products, instructions and services are made more difficult than necessary because real-world considerations were overlooked. The more luxurious your car, the more likely it is that the owner's manual will fill your entire glove compartment and you still won't be able to reset the clock. Despite much time, money and attention having been paid to the design of your owner's manual, the circumstance of its use got short shrift.
The "design in a vacuum" phenomenon also explains how microscopic instructions have evolved on medications. Over-the-counter medications now have labels that wrap around the bottle and unfurl to reveal a wealth of information. Although marvels of printing technology, these scrolls have type so small that even those in the best of health couldn't possibly read them." continued ... (Via IBM)
"Who designs these things?"
We've all asked the question. Usually, it's as we're struggling with impenetrable packaging or trying in vain to turn off the mysteriously blaring burglar alarm.
Countless products, instructions and services are made more difficult than necessary because real-world considerations were overlooked. The more luxurious your car, the more likely it is that the owner's manual will fill your entire glove compartment and you still won't be able to reset the clock. Despite much time, money and attention having been paid to the design of your owner's manual, the circumstance of its use got short shrift.
The "design in a vacuum" phenomenon also explains how microscopic instructions have evolved on medications. Over-the-counter medications now have labels that wrap around the bottle and unfurl to reveal a wealth of information. Although marvels of printing technology, these scrolls have type so small that even those in the best of health couldn't possibly read them." continued ... (Via IBM)
Designed for 30/30 vision.
0 Comments:
Post a Comment
<< Home