An introduction to user journeys
Designing websites to answer customer needs ...
"Designing a website’s structure around customer needs creates trust—trust in the web as a valuable space to interact with a brand, product, or service. Such a website provides your customers with a valuable first point of contact.
User journeys are a method for conceptualising and structuring a website’s content and functionality. These journeys allow us to shift away from thinking about structure in terms of hierarchies or a technical build.
Pioneering web designer and artist Auriea Harvey (zentropy8) describes web design as “thought patterns, processes, paths.” User journeys tap directly into this model, reflecting the thoughts, considerations, and experiences that people go through in their daily lives, beyond the web.
Creating a user journey places a strong emphasis on personas and also merges the creation of scenarios and user flows. However, unlike user flows, hierarchies, or functional specs (which explain the interaction between a user and a system’s logic and processes), user journeys explore a user’s mental and lived “patterns, processes, and paths” and translate these into web-based experiences." continued ... (Via Boxes and Arrows)
"Designing a website’s structure around customer needs creates trust—trust in the web as a valuable space to interact with a brand, product, or service. Such a website provides your customers with a valuable first point of contact.
User journeys are a method for conceptualising and structuring a website’s content and functionality. These journeys allow us to shift away from thinking about structure in terms of hierarchies or a technical build.
Pioneering web designer and artist Auriea Harvey (zentropy8) describes web design as “thought patterns, processes, paths.” User journeys tap directly into this model, reflecting the thoughts, considerations, and experiences that people go through in their daily lives, beyond the web.
Creating a user journey places a strong emphasis on personas and also merges the creation of scenarios and user flows. However, unlike user flows, hierarchies, or functional specs (which explain the interaction between a user and a system’s logic and processes), user journeys explore a user’s mental and lived “patterns, processes, and paths” and translate these into web-based experiences." continued ... (Via Boxes and Arrows)
Content and functionality to answer needs.
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