Is Home Page Design Relevant Anymore?
Good UI advice for designing website landing pages ...
"A growing number of sites are just like yours in that they see a lot of traffic that bypasses their site’s home page, going directly to content pages.
As a result, these landing pages (the first page on your site the user encounters) have to perform the same functions as your home page, for these users. That turns out to be a lot easier than many designers think, mostly because they usually don’t really understand the true functions of a home page.
In studying users visiting sites, we learned a long time ago that there are only two important functions for a home page: The home page delivers the content to the user that they are seeking, (such as the top story on CNN,) OR The home page provides strong scent to those pages that contain the content the user seeks." continued ... (Via UIE)
"A growing number of sites are just like yours in that they see a lot of traffic that bypasses their site’s home page, going directly to content pages.
As a result, these landing pages (the first page on your site the user encounters) have to perform the same functions as your home page, for these users. That turns out to be a lot easier than many designers think, mostly because they usually don’t really understand the true functions of a home page.
In studying users visiting sites, we learned a long time ago that there are only two important functions for a home page: The home page delivers the content to the user that they are seeking, (such as the top story on CNN,) OR The home page provides strong scent to those pages that contain the content the user seeks." continued ... (Via UIE)
Relevant content on landing page.
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