Philips calls for technology industry to step up pace in realizing simplicity
Simplicity in design is long overdue. Perhaps simplicity will yield greater usability ...
"Philips is to use the forthcoming launch of High Definition TV (HDTV) services in Europe as a rallying call for the technology industry to increase its application of simplicity in product creation.
Rudy Provoost, CEO of Philips Consumer Electronics, will tell an audience of industry insiders that manufacturers must make as much effort as possible to 'Realizing Simplicity Today' within the industry.
Building upon the Sense & Simplicity campaign Philips launched one year ago, Mr Provoost will underline the need for manufacturers to put the consumer first when introducing new technologies and technology-enabled products, such as HDTV." continued ... (Via PhysOrg)
"Philips is to use the forthcoming launch of High Definition TV (HDTV) services in Europe as a rallying call for the technology industry to increase its application of simplicity in product creation.
Rudy Provoost, CEO of Philips Consumer Electronics, will tell an audience of industry insiders that manufacturers must make as much effort as possible to 'Realizing Simplicity Today' within the industry.
Building upon the Sense & Simplicity campaign Philips launched one year ago, Mr Provoost will underline the need for manufacturers to put the consumer first when introducing new technologies and technology-enabled products, such as HDTV." continued ... (Via PhysOrg)
Philips simplicity effort.
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