Playing on the 'ooh' factor / Apple's new iPod Nano elicits consumer lust with its sleek, clever, touchable design
Creating a User Experience through simplicity ...
"Laverne Francis took one look at the sleek new iPod Nano and was smitten.
"This one is really thin, it's really sexy, it has color, it shows you pictures of the albums, and I want one,'' said Francis, 27, after checking out the display models inside Apple Computer's downtown San Francisco store.
"It really has become a product that has transcended technology,'' said Nicolas Aparicio, executive creative director for Landor Associates, a San Francisco design and branding consulting firm. "They've connected with their audience on an emotional level. Even the tactile feel of it is appealing." continued ... (Via SFGate)
"Laverne Francis took one look at the sleek new iPod Nano and was smitten.
"This one is really thin, it's really sexy, it has color, it shows you pictures of the albums, and I want one,'' said Francis, 27, after checking out the display models inside Apple Computer's downtown San Francisco store.
"It really has become a product that has transcended technology,'' said Nicolas Aparicio, executive creative director for Landor Associates, a San Francisco design and branding consulting firm. "They've connected with their audience on an emotional level. Even the tactile feel of it is appealing." continued ... (Via SFGate)
A new user experience.
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