Usability: One Sure Way to Maximize Sales (and Increase Conversions)
Usability is an important factor for making sales on an e-Commerce site ...
"Attracting prospective clients and customers to your site is only half the struggle—the other half is actually making the sale or conversion.
One way to increase your conversion ratio is to make sure your Web site is easy to navigate and information is easy to find. In other words, ensure its "usability." Often, search engine optimization and marketing principles benefit a site's usability with people as well as search engines.
Here are some tips on how to improve usability and improve your conversion rates." continued ... (Via Marketing Profs)
"Attracting prospective clients and customers to your site is only half the struggle—the other half is actually making the sale or conversion.
One way to increase your conversion ratio is to make sure your Web site is easy to navigate and information is easy to find. In other words, ensure its "usability." Often, search engine optimization and marketing principles benefit a site's usability with people as well as search engines.
Here are some tips on how to improve usability and improve your conversion rates." continued ... (Via Marketing Profs)
Good usability = sales.
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