Attenuation and the suck threshold
"How long do your users spend in the "I suck" (or "this product sucks") zone? Once they've crossed the suck threshold, how long does it take before they start to feel like they kick ass? Both of those thresholds are key milestones on a users path to passion, and it's often the case that he-who-gets-his-users-there-first wins.
Our O'Reilly editor Mike Loukides says our goal -- whether it's for product design or writing a tech book -- should be to focus on answering this question:
What is the minimum threshold at which the user can be creative? Followed by: Do whatever it takes to help them get there quickly." continued ... (Via Creating Passionate Users)

Point where you loose the user.













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