Blink & Interface Design
Determining the personality of your Website ...
"Recent travels took me through Malcolm Gladwell’s Blink. Though the book has been out for a while and garnered a lot of reviews, I thought it would still be worthwhile to take a look at how some of Blink’s ideas apply to interface design.
1. Instantaneous decision-making happens within our subconscious whether we know it or not. In the first instant consumers set their eyes on a product, they form an opinion. In most cases, that reaction is primarily visceral. As a result, the personality defined by the visual design and content of an application needs to be carefully considered.
“Even if you deliberately don’t think about your site’s personality during the design process, you will end up with one anyway. The colors, content, and visual elements (or lack of all three) of your Web site all make an impression on your audience, intentional or not. Therefore, it is in your best interests to be aware of the personality you are creating for your site and make certain it is telling the story you want.” –Site-Seeing: A Visual Approach to Web Usability, 2002." continued ... (Via Functioning Form )
"Recent travels took me through Malcolm Gladwell’s Blink. Though the book has been out for a while and garnered a lot of reviews, I thought it would still be worthwhile to take a look at how some of Blink’s ideas apply to interface design.
1. Instantaneous decision-making happens within our subconscious whether we know it or not. In the first instant consumers set their eyes on a product, they form an opinion. In most cases, that reaction is primarily visceral. As a result, the personality defined by the visual design and content of an application needs to be carefully considered.
“Even if you deliberately don’t think about your site’s personality during the design process, you will end up with one anyway. The colors, content, and visual elements (or lack of all three) of your Web site all make an impression on your audience, intentional or not. Therefore, it is in your best interests to be aware of the personality you are creating for your site and make certain it is telling the story you want.” –Site-Seeing: A Visual Approach to Web Usability, 2002." continued ... (Via Functioning Form )
Application of Blink to UI.
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