Design is communication. Use it as such.
Using design artifacts to communicate a vision ...
"The design of interactive products requires effective communication with end users. Each product (via its interface design) needs to “tell” users what features it offers (its utility), how to use those features (its usability), and why they should care (its desirability). Crafting the skills required to enable this type of communication takes significant time and effort. Experience designing, testing, and launching products builds each designer’s vocabulary allowing them to educate, engage, and enable users through interface design.
The same communication skills that help designers create effective visual and interaction designs for products can also play a significant role elsewhere in the product development process especially during early strategic work.
Most often, the first design artifact delivered to a client (business unit, stakeholder, etc.) is a mock-up. Though some might argue this is “getting real”, the “real” goals the mock-up is addressing are often not being communicated. This allows clients to dive into details of a specific screen design rather than address the larger context of the product. It isn’t a coincidence that it’s much easier to have an opinion on color or font size than it is to make a decision on product positioning." continued ... (Via Functioning Form)
"The design of interactive products requires effective communication with end users. Each product (via its interface design) needs to “tell” users what features it offers (its utility), how to use those features (its usability), and why they should care (its desirability). Crafting the skills required to enable this type of communication takes significant time and effort. Experience designing, testing, and launching products builds each designer’s vocabulary allowing them to educate, engage, and enable users through interface design.
The same communication skills that help designers create effective visual and interaction designs for products can also play a significant role elsewhere in the product development process especially during early strategic work.
Most often, the first design artifact delivered to a client (business unit, stakeholder, etc.) is a mock-up. Though some might argue this is “getting real”, the “real” goals the mock-up is addressing are often not being communicated. This allows clients to dive into details of a specific screen design rather than address the larger context of the product. It isn’t a coincidence that it’s much easier to have an opinion on color or font size than it is to make a decision on product positioning." continued ... (Via Functioning Form)
A Design Artifact.
0 Comments:
Post a Comment
<< Home