How Does Amazon Scale Behavior Modelling?
Modelling behavior by Web 2.0 companies ...
"In thinking about how the most successful sites model human behavior (my current meme), Amazon kept coming to mind. Amazon is amazing at modelling how we talk about books.
Notice that I’m not just talking about buying books, I’m talking about how we talk about books. In other words, they don’t just make it easy to buy books, they make it easy to find and decide what books are right for us. This is not something that comes to mind when you think about web commerce: the first thing is usually “how can people buy stuff from us online?”.
I think this is a major differentiator in how Web 2.0 companies succeed. They provide great services by modelling complete processes, not just the endgame. And I suspect that scaling it is as much a problem as doing it in the first place.
So, a core competency of Web 2.0 companies like Amazon seem to be:
1. The ability to successfully model human behavior over the complete decision-making process
2. The ability to provide recommendations based on that modelling, in real time
3. The ability to provide multiple facets to personalization
4. The ability to scale this for millions of users" continued ... (Via Bokardo)
"In thinking about how the most successful sites model human behavior (my current meme), Amazon kept coming to mind. Amazon is amazing at modelling how we talk about books.
Notice that I’m not just talking about buying books, I’m talking about how we talk about books. In other words, they don’t just make it easy to buy books, they make it easy to find and decide what books are right for us. This is not something that comes to mind when you think about web commerce: the first thing is usually “how can people buy stuff from us online?”.
I think this is a major differentiator in how Web 2.0 companies succeed. They provide great services by modelling complete processes, not just the endgame. And I suspect that scaling it is as much a problem as doing it in the first place.
So, a core competency of Web 2.0 companies like Amazon seem to be:
1. The ability to successfully model human behavior over the complete decision-making process
2. The ability to provide recommendations based on that modelling, in real time
3. The ability to provide multiple facets to personalization
4. The ability to scale this for millions of users" continued ... (Via Bokardo)
Amazon Books.
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