Usability Quote of the Day

September 16, 2013

Beauty and brains, pleasure and usability — they should go hand in hand -- Donald Norman, 2003   (via

Wednesday, October 05, 2005

An Interview With Donald A. Norman

An interesting interview with Don Norman ...

"As a prominent advocate for the users of consumer technologies, Donald A. Norman has influenced thinking and research in many fields, including product design, usability, and technical communication. Arguably the best-known popular voice for user- centered design in the United States, Norman has shaped the language people employ to talk about technologies ranging from teapots to robots. He is, for example, largely responsible for popularizing the concepts of affordances and constraints in how people think about the design of user interfaces.

For many, the intellectual appeal of Norman's work has been his uncovering of the logic behind the design of objects in the contemporary world. As he discusses throughout his work, the design of objects that are meant to assist humans in their work and entertainment is too often flawed in some fundamental way(s). The origins of the flaws are many, ranging from the neglect of design work by organizations more focused on other business matters to designers working in isolation from the ultimate users of the objects. Norman's work provides a reasoned and thorough analysis of why people are so often frustrated by technology, and, more importantly, a framework for conceptualizing and talking about user- centered design. His work, for example, has helped expand recent conversations about the practice and value of usability testing.

Cognitive psychology provides the basis for Norman's work. Using concepts such as mental models, feedback systems, and mapping, Norman discusses the designed world in terms of how that world operates in people's minds. In this interview, however, he is careful to distinguish between his work and the work of those involved in basic science and research. The purpose of his current efforts is to take the work of those involved in basic science and research in fields such as biology, neuroscience, and psychology and apply it to thinking about design."   continued ...   (Via RedNova)

Emotional Design: Why We Love (Or Hate) Everyday Things

Recommended Book

Check-out more books at Usernomics.


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