Martin Wattenberg lecture at SIMS
"Martin Wattenberg is one of my heroes. He's a information visualization guy, and I've been following his stuff for about as long as I've been maintaining this site (that's since 1998...). Even if you're not an infoviz nerd, you've still probably seen his NameVoyager, which shows trends in baby names since 1880.
What does it mean to Design for Social Data Analysis. "Audience interfaces": good after all (in contrast to what Jakob Nielsen, said, where he criticized an interface for not being a user interface, but an audience interface, great for movies or tv... great for star trek, but not for a user. Martin's point is that our interfaces need to get more audience-friendly, as these visualizations can appeal to many, and engage many. We need to rethink that... more and more, more than one person around the screen.
We need to make the UI "expressive" (see Reeves et al, CHI 2005).
We need to arrange for both unique perspective and common ground.
- may depend on data.
- we should also consider "anti-social" navigation; emphasize the road less traveled." continued ... (Via peterme)

NameVoyager.











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