Never Get Involved in a Land War in Asia (or Build a Website for No Reason)
The importance of knowing the purpose of a website before deciding on features ...
"The formation of strategy isn’t one of the most popular aspects of web development, but it should be. Strategy narrows the focus and purpose of a project to make it as effective as possible. Strategy helps contain the scope of work, direct the content creation process, and provide tactical direction to information architects. It also allows designers to design instead of just making pretty pictures, and it keeps developers focused on the right features. And, once the website has launched, you can keep the strategy around to help market the site through SEM, SEO, and, uh, EIEIO.
This isn’t rocket science, nor does this need apply only to large commercial endeavors. A simple strategy can be adopted to help all ranges and types of websites. Big companies can use strategy to determine how best to educate new users about their products and make it easy to purchase them. Likewise, a non-profit can identify a sub-set of particularly generous contributors and create a section of their website that appeals to this audience. Blog publishers can use strategy to formulate an editorial direction that increases readership. And in some cases, this plan can help rein in a client who is eager to add additional features, widgets, and gizmos." continued ... (Via A List Apart)
"The formation of strategy isn’t one of the most popular aspects of web development, but it should be. Strategy narrows the focus and purpose of a project to make it as effective as possible. Strategy helps contain the scope of work, direct the content creation process, and provide tactical direction to information architects. It also allows designers to design instead of just making pretty pictures, and it keeps developers focused on the right features. And, once the website has launched, you can keep the strategy around to help market the site through SEM, SEO, and, uh, EIEIO.
This isn’t rocket science, nor does this need apply only to large commercial endeavors. A simple strategy can be adopted to help all ranges and types of websites. Big companies can use strategy to determine how best to educate new users about their products and make it easy to purchase them. Likewise, a non-profit can identify a sub-set of particularly generous contributors and create a section of their website that appeals to this audience. Blog publishers can use strategy to formulate an editorial direction that increases readership. And in some cases, this plan can help rein in a client who is eager to add additional features, widgets, and gizmos." continued ... (Via A List Apart)
The Purpose Driven Website.
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