The Search Lurch: Have We Become Lazy Googlers or Smarter Web Researchers?
"Google may be the only company in the world," says the Google corporate information page, "whose stated goal is to have users leave its Web site as quickly as possible." In fact, a reported 81.9 million Web searchers per month use Google to locate content ranging from Jessica Simpson to Hurricane Katrina. Many of us don't even bother using our bookmarks or favorites anymore—we just Google it when we need to find it.
We asked some well-known experts to comment on how our search habits are changing Web culture and even changing the way Web sites are being designed and maintained. Usability guru Dr. Jakob Nielsen founded the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation. Jesse James Garrett is a renowned author, interface designer, and information architect. Best-selling author and content expert Gerry McGovern is widely regarded as the number one worldwide authority on managing Web content as a business asset. Tara Calishain, an Internet researcher, is coauthor of the Google Pocket Guide and Google Hacks (O'Reilly), as well as other books on Internet searching." continued ... (Via Prentice Hall)

Googlers as expert searchers.











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