Usability, Information Architecture and web design commentary by Lyle Kantrovich
Marketing products with user centered design ...
"This recent Whirlpool Press Release is just one example of how a company that adopts and uses UCD (I know that Whirlpool has an active UCD/usability team) will create products that win in the marketplace. The press release shows that, by being user-centered, a company knows what product features or attributes have value to different audiences. Often these value points are learned when evaluating designs (e.g. in usability tests).
Here's an excerpt (note that Duet is a high-end model of Whirlpool front-loading washer and dryer):
"[T]he attribute that stands out most prominently with consumers may be the overall design of front loaders, and most prominently the features of the Duet(R). At the time it was introduced it was hailed for its sleek, sophisticated, user-friendly design, garnering praise from an impressive and diverse range of audiences, including the National Federation of the Blind (NFB), whose members appreciate the Duet(R) model's tactile and audible controls." continued ... (Via Croc o' Lyle)
"This recent Whirlpool Press Release is just one example of how a company that adopts and uses UCD (I know that Whirlpool has an active UCD/usability team) will create products that win in the marketplace. The press release shows that, by being user-centered, a company knows what product features or attributes have value to different audiences. Often these value points are learned when evaluating designs (e.g. in usability tests).
Here's an excerpt (note that Duet is a high-end model of Whirlpool front-loading washer and dryer):
"[T]he attribute that stands out most prominently with consumers may be the overall design of front loaders, and most prominently the features of the Duet(R). At the time it was introduced it was hailed for its sleek, sophisticated, user-friendly design, garnering praise from an impressive and diverse range of audiences, including the National Federation of the Blind (NFB), whose members appreciate the Duet(R) model's tactile and audible controls." continued ... (Via Croc o' Lyle)
Whirlpool Front Load Washer.
0 Comments:
Post a Comment
<< Home